Déjeuner Marquant le 05/10/10
organisé par le groupe d'experts Master Marketers
For the third Lunch of the Master Marketers in 2010, we gladly present you Master Marketer Eric Lauwers:
Beer markets in Western Europe are under constant pressure. Thanks to its "Cost,Connect, Win" strategy, AB InBev has shown it is possible to grow volumes and business in this challenging environment. Both Jupiler (in the Netherlands) and Leffe (in France) are very good examples of brands with a fast growing track record over the last 5 years. These brands are the engine for volume growth in declining beer markets such as France and the Netherlands.
Eric Lauwers will lift a part of the veil and will explain the AB InBev strategy behind this success during our Lunch of 6 October.
| Inscription: |
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| Membres: |
€ 129 (hors 21% TVA) |
| Non-membres: |
€ 159 (hors 21% TVA) |
| Lieu: |
Kasteel Gravenhof
Alsembergsesteenweg 60
1635 Dworp |
| Plus d'informations? |
Contactez Nathalie Prieto - Project Coordinator
E-mail: nathalie.prieto@fondationmarketing.be
Tél: +32 (2) 467 59 54
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